Renowned NJ sports betting leader and online gambling brand, 888.com, has recently confirmed its involvement with NFL’s New York Jets which is what everyone has wanted to hear. As a result, the good news spread like wildfire among online sporting sites and casino forums. Unlike the NHL and the NBA, the National Football League has been slow to sign up with licensed gambling brands, and it is the first deal of its kind to take place for the NFL. Yet aside from the leagues’ hesitance, both parties will find the legally binding agreement to be mutually beneficial. 888 Holdings is one of the leading sports betting sites in Canada and the USA, offering Canadians a wide variety of online casino games making the brand highly popular among citizens of both countries.
How 888 Benefits from the Deal
One of the most popular stadiums in the States, the MetLife Stadium, will boast the 888 brand during all games as well as on the highlights displayed on the stadium’s video feed during the game. It goes without saying that this kind of exposure is massive and highly beneficial for 888.
Another benefit for the casino gaming brand is the legal right to use the New York Jet’s team logo for marketing purposes, radio ad broadcasts and exposure from the team’s online platforms. Further to this, the online casino’s premium players will have access to purchasing game tickets directly from the 888 site to watch the New York Jets in action at the East Rutherford stadium in New Jersey.
The publicity will boost the gaming operator’s rankings on all poker, sports betting and online casino sites, making the already dominant gaming giant one of the most popular names within the gaming industry.
Yaniv Sherman, head of 888’s commercial development stated that the brand has a unique position across three regulated states for full online gaming and that they are confident that this deal will further strengthen 888 in the US region. Sherman continued to mention that it will support the delivery of the brand growth strategy as a leading operator in the developing and potentially significant US online gaming market.
ESPN’S sports reporter, Darren Rovell, tweeted on the 6th of November that the NFL won’t allow the Jets gambling sponsors to make mention of sports betting, but he goes on to say that the presence is significant. He continues to say that 888 has ads on 6 pylons outside stadium and that the brand is the scoreboard sponsor at each instance that the team is in the Red Zone. The images are blatant, proving the online gambling operator has wasted no time in making the deal beneficial to their marketing campaign.
What Does This Mean For the Jets?
The online gaming giants, 888, possibly paid a large sum of money in order to secure the deal. Although the amount has yet to be disclosed, one can only imagine the profit NFL made through such a lucrative deal.
Furthermore, the Jets online fan base will increase through publicity garnered from 888 and it was even predicted by the AGA (American Gaming Association) that 888 could bring in an additional $2.3 billion per annum all in thanks to the reputation and marketing efforts of this sport betting brand.
The Outcome
Although the deal is still in its infancy stage, we can assume it will be massively beneficial to both parties. NFL will be keeping a close eye on the Jets to gauge their reaction to the agreement. According to media sources the sponsorship will only be running during the NFL season to test the outcome for both parties. The potential to renegotiate after the season will depend on the success of the deal and whether or not both parties involved will find an extension on collaboration in the future.
We look forward to what the future holds for two these massive corporations, as does the rest of the world of football and sports betting.
